NJ
Fintech / Payments-as-a-Service (PaaS) / Payment OrchestrationSeed
NjiaPay
$2M
Announced March 9, 2026
About
NjiaPay is a payment orchestration platform designed to simplify the complex payment landscape for businesses in Africa. It acts as a "coordination layer" that allows merchants to connect to multiple payment service providers (PSPs) through a single integration. The platform uses AI-driven intelligent routing to select the best payment route in real-time, which reduces transaction failures and has been shown to increase checkout conversion rates by up to 25%.
HeadquartersAmsterdam, Netherlands (Global HQ) and Cape Town/Johannesburg, South Africa (Regional HQ)
CountryNetherlands
FoundedN/A
Employees11-50
Websitewww.njiapay.com
Founders
JA
Jonatan AllbackCEO & Co-founder
RS
Roderick SimonsCPTO & Co-founder
HO
Hans OsnabruggeChairman & Co-founder
DH
Dean HiineCo-founder
Investors
Newion PartnersLead Investor
Renew Capital
Angel Investors (Including founders of Anyfin, Banxware, and Maxidrive)
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